Pia Torper

Sterk Sammen AS · NOK

Overview Scorecard Campaigns Orders & Payments Emails Creatives Sales Analytics Audience & Data SMS schedule Timeline Tasks Documents Reference Meetings Conventions Keys Forecast

PurposeWorks backwards from a revenue goal to the ad spend it needs, naming where each assumption came from. The value of the screen is seeing which assumptions are history and which are guesses.

SourceNinety-day averages from hub.session_overall for the assumptions; the revenue goal is typed in.

Working backwards

Revenue goal500,000 kr

Orders needed78

assumes 6,472 kr per orderhistory

Attendees needed1,084

assumes 7.2% close ratehistory

Registrations needed2,245

assumes 48.3% show-uphistory

Ad spend required193,384 kr

assumes CPL 86.14 krhistory

Projected ROI

2.59×

500,000 kr revenue on 193,384 kr of ads

Per week

Split across 8 weekly sessions: each week needs 281 registrations and 24,173 kr of ads. The 18 Oct session reached 317, which is 36 ahead each week — the current pace gets there.

The weakest assumption is the 7.2% close rate — eleven orders from one session is too thin to trust, and an error there moves everything else.

Three scenarios

Scenario	Close rate	CPL	Registrations	Ad spend	ROI	When this happens
Cautious	5.5%	95.00	2,938	279,110	1.79	close rate slips, leads get dearer
Base	7.2%	86.14	2,245	193,384	2.59	unchanged from the 18 Oct session
Good	10.0%	80.00	1,615	129,200	3.87	the webinar closing section gets fixed