Pia Torper
Sterk Sammen AS · NOK
Sterk Sammen AS
Results dashboard · view only
Sterk Sammen AS · NOK
PurposeOne session scorecard: days as columns, metrics as rows, the total column pinned left. Basic mirrors the client spreadsheet; Full adds the landing page, each email, SMS and detailed ad metrics.
SourceThis project has no real warehouse data yet — illustrative numbers, used to agree the design.
| Metric | Total | Target | 12/10 | 13/10 | 14/10 | 15/10 | 16/10 | 17/10 | 18/10 webinar | 19/10 | 20/10 | 21/10 | 22/10 | 23/10 | 24/10 | 25/10 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad spend | ||||||||||||||||
| Ad spend (all)kr | 27,306 | — | 2,000 | 3,897 | 11,078 | 10,331 | ||||||||||
| Metakr | 27,306 | — | 2,000 | 3,897 | 11,078 | 10,331 | ||||||||||
| Google searchkr | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Google leadskr | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| TikTokkr | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Ad spend incl VATkr | 34,133 | — | 2,500 | 4,871 | 13,848 | 12,914 | ||||||||||
| CPMkr | 127 | — | 131 | 130 | 126 | 126 | ||||||||||
| Impressions | 214,883 | — | 15,320 | 29,870 | 87,640 | 82,053 | ||||||||||
| Women reached | 151,325 | — | 13,800 | 24,100 | 59,800 | 53,625 | ||||||||||
| Frequency | 1.42 | 2.50 | 1.11 | 1.23 | 1.38 | 1.42 | ||||||||||
| Lead | ||||||||||||||||
| Invited from the old list | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Leads (Meta) | 317 | — | 26 | 43 | 119 | 129 | ||||||||||
| Leads (Google) | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Leads (TikTok) | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Total leads | 317 | 420 | 26 | 43 | 119 | 129 | ||||||||||
| CPL (Meta)kr | 86.14 | — | 76.92 | 90.63 | 93.09 | 80.09 | ||||||||||
| CPL incl VATkr | 107.67 | — | 96.15 | 113.29 | 116.37 | 100.11 | ||||||||||
| CPL (all)kr | 86.14 | 100.00 | 76.92 | 90.63 | 93.09 | 80.09 | ||||||||||
| Webinar | ||||||||||||||||
| Attendees | 153 | 190 | 153 | |||||||||||||
| Show-up rate% | 48.3 | 45.0 | 48.3 | |||||||||||||
| Cost per attendeekr | 178 | 206 | 178 | |||||||||||||
| Clicked buy during the webinarmanual | 20 | — | 20 | |||||||||||||
| Average watch timemanual | 1h10m | — | 1h10m | |||||||||||||
| Sales | ||||||||||||||||
| Paid in full (6,472) | 11 | — | 5 | 2 | 1 | 1 | 0 | 1 | 1 | 0 | ||||||
| Instalments (7,696) | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Treningspakke (531) | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Orders from the invite list | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Total orders | 11 | 23 | 5 | 2 | 1 | 1 | 0 | 1 | 1 | 0 | ||||||
| Cost per orderkr | 2,482 | 1,481 | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Close rate LIVE% | 7.2 | 10.0 | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Close rate FINAL% | 7.2 | 15.0 | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Orders from Google Ads | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Outcome | ||||||||||||||||
| Revenue (Meta)kr | 71,192 | — | 32,360 | 12,944 | 6,472 | 6,472 | 0 | 6,472 | 6,472 | 0 | ||||||
| Revenue (Google)kr | 0 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Profit (VAT deducted)kr | 37,060 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| ROI× | 2.09 | 3.00 | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Cash receivedkr | 75,262 | — | · | · | · | · | · | · | · | · | · | · | · | · | · | · |